Stars don’t get paid for performing at the Super Bowl halftime show, but they usually make it up with increased sales. So far, that’s holding true for
The Weeknd
.
Billboard
reports
that according to initial reports, sales of the Canadian singer’s overall catalog swelled by 385% following his performance at Sunday’s big game. In terms of simply songs, overall sales of those were up 454%, and the best-selling songs were, of course, the hits he sang during the halftime show.
“Blinding Lights” gets most of the credit for that: 29% of his total sales on February 7 came from that number-one hit. However, of the nine songs heard during Weeknd’s performance, “Blinding Lights” wasn’t the one that most people evidently rushed to download: That would be “Earned It (Fifty Shades of Grey),” sales of which increased by 1,240%.
We should see the impact of these sales on the chart next week.
By Andrea Dresdale
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