The weirdest commercial on TV

Is it me or is the freecreditreport.com commercial really weird?  Have you seen it?  Credit scores are treated as animals, complete with fur.  You'll see a woman petting a high credit score like a dog or cat.  Then, you'll see a "credit report control officer"(?) tracking down a low credit score, trying to herd it into the back of a truck!  Well, it creates talk if nothing else.  And, it made me remember the product, which is the mark of an effective ad campaign.  Still, it's very strange.